Migliaccio & Rathod LLP is investigating whether Laneige misled consumers by marketing certain products as “cruelty-free” while allegedly selling products in markets where animal testing may still be required for regulatory approval.
Many consumers specifically seek cosmetics that have not been tested on animals and are willing to pay premium prices for products carrying cruelty-free representations. Some consumer advocacy organizations have questioned whether brands marketed as cruelty-free can accurately make those claims while continuing to sell certain products in jurisdictions where animal testing may still occur under applicable regulations.
Consumers who relied upon Laneige’s cruelty-free marketing may not have received the product attributes they believed they were purchasing.
What Consumers Report
Consumers report:
- Purchasing Laneige products because they were marketed as cruelty-free.
- Paying premium prices for cosmetics aligned with their ethical values.
- Learning later that certain products may have been sold in markets involving animal testing requirements.
- Feeling misled by cruelty-free advertising.
- Choosing Laneige over competing brands because of those representations.
- Believing the marketing did not accurately reflect the brand’s global practices.
Why Consumers Should Be Concerned
Cruelty-free claims are an important purchasing factor for many consumers. When companies advertise products as cruelty-free, consumers reasonably expect those representations to accurately reflect the testing practices associated with those products.
This investigation seeks to determine whether Laneige’s cruelty-free marketing accurately represented its products and whether consumers paid a price premium based upon allegedly misleading advertising.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Deceptive Trade Practices
- Breach of Express Warranty
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased Laneige products marketed as cruelty-free.
- You relied upon those claims when making your purchase.
- You paid a premium because of the cruelty-free representations.
- You purchased the products within the past several years.
- You still possess purchase records or product packaging.
- You would not have purchased—or would have paid less for—the products had you known the alleged facts regarding animal testing.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.