Migliaccio & Rathod LLP is investigating whether Innisfree misled consumers by marketing certain skincare products as environmentally friendly “paper bottles” when the packaging allegedly consisted primarily of conventional plastic covered by a paper sleeve.
Consumers increasingly seek sustainable products and often pay premium prices for environmentally responsible packaging. Innisfree’s Green Tea Seed Serum was marketed using prominent “HELLO, I’M PAPER BOTTLE” branding, leading many consumers to believe they were purchasing packaging made primarily from paper. After consumers removed the outer paper layer, however, many discovered a conventional plastic bottle underneath. Although the company acknowledged consumer confusion, the product has continued to be marketed using environmentally focused messaging.
What Consumers Report
Consumers report:
- Purchasing Innisfree products because they believed the packaging reduced plastic waste.
- Paying more for products marketed as environmentally friendly.
- Discovering a standard plastic bottle underneath the paper exterior.
- Feeling misled by the product’s packaging and marketing.
- Learning only after purchase that the bottle remained primarily plastic.
- Believing they paid a premium for sustainability claims that were inaccurate.
Why Consumers Should Be Concerned
Consumers should be able to rely on environmental marketing when making purchasing decisions. Packaging that prominently identifies itself as a “paper bottle” may reasonably lead consumers to believe the container is substantially made from paper rather than conventional plastic.
This investigation seeks to determine whether Innisfree’s packaging and environmental marketing accurately described the product consumers actually received.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Deceptive Trade Practices
- Breach of Express Warranty
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased Innisfree Green Tea Seed Serum or similarly marketed products.
- The packaging prominently advertised a “paper bottle.”
- You paid a premium because of the environmental marketing.
- You later discovered the container was primarily plastic.
- You still possess the packaging or proof of purchase.
- You would not have purchased—or would have paid less for—the product had you known the true nature of the packaging.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.