Migliaccio & Rathod LLP is investigating whether CNH Industrial improperly collected, used, shared, or monetized farmers’ operational data through its AFS Connect and MyPLM platforms without adequately disclosing its data collection and sharing practices.
What Farmers Report
Farmers report:
- Using AFS Connect or MyPLM with Case IH or New Holland equipment.
- Uploading field maps, yield information, planting records, and machine telemetry.
- Believing they retained ownership of their agricultural data.
- Receiving limited information regarding how collected data would be used.
- Being unable to determine whether operational information was shared with third parties.
- Feeling that consent regarding data use was unclear or incomplete.
Why Farmers Should Be Concerned
Precision agriculture platforms generate valuable information about farm productivity, crop yields, planting strategies, and equipment utilization. Farmers rely on these systems to improve efficiency, but many expect their operational data to remain under their control. If providers collect or commercialize this information without adequately explaining those practices, producers may lose control over valuable business information.
Potential Claims May Include
- Deceptive trade practices
- Consumer protection violations
- Breach of contract
- Failure to disclose material information
- Breach of the implied covenant of good faith
- Unjust enrichment
Signs You May Be Affected
You may be affected if:
- You use AFS Connect or MyPLM.
- You operate Case IH or New Holland precision agriculture equipment.
- Your equipment uploads field or machine data.
- You were not clearly informed how your information would be used.
- You believed your operational data would remain confidential.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.