Migliaccio & Rathod LLP is investigating whether AGCO improperly collected, used, shared, or monetized agricultural data through its Fuse precision agriculture platform without adequately informing farmers how their information would be used.
What Farmers Report
Farmers report:
- Using AGCO Fuse with Fendt or Massey Ferguson equipment.
- Uploading yield maps, planting information, machine telemetry, and field records.
- Believing they retained ownership of their operational data.
- Receiving limited information regarding downstream uses of collected information.
- Being unable to determine whether their farm data was shared or licensed.
- Feeling that data-sharing practices were not adequately explained.
Why Farmers Should Be Concerned
Agricultural data can reveal highly sensitive information about a farming operation, including productivity, crop performance, land values, and management practices. Producers may reasonably expect that this information will remain under their control. If data collection and commercialization practices are not fully disclosed, farmers may unknowingly lose control over valuable business information.
Potential Claims May Include
- Deceptive trade practices
- Consumer protection violations
- Breach of contract
- Failure to disclose material information
- Unjust enrichment
- Breach of the implied covenant of good faith and fair dealing
Signs You May Be Affected
You may be affected if:
- You use AGCO Fuse.
- You operate Fendt or Massey Ferguson precision agriculture equipment.
- Your equipment automatically uploads operational data.
- You were not clearly informed how your data could be shared or monetized.
- You expected your agricultural information to remain under your control.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.