Migliaccio & Rathod LLP is investigating whether Innisfree misled consumers by marketing certain products as “cruelty-free” while allegedly selling products in markets where animal testing may still be required to obtain regulatory approval.
Many consumers intentionally purchase cruelty-free cosmetics because they wish to avoid supporting products associated with animal testing. These consumers often pay premium prices for products advertised as ethically produced. Consumer advocates have questioned whether some global beauty brands can accurately market products as cruelty-free while continuing to sell certain cosmetics in jurisdictions where animal testing requirements may still apply.
Consumers who relied upon Innisfree’s cruelty-free advertising may not have received the product characteristics they believed they were purchasing.
What Consumers Report
Consumers report:
- Purchasing Innisfree products because they were marketed as cruelty-free.
- Paying premium prices based upon ethical marketing claims.
- Choosing Innisfree over competing brands because of cruelty-free representations.
- Learning later that certain products may have been sold in markets involving animal testing requirements.
- Feeling misled by the company’s advertising.
- Believing they would have purchased different products had they known the full facts.
Why Consumers Should Be Concerned
Cruelty-free claims are important to many consumers and frequently influence purchasing decisions. Consumers reasonably expect companies advertising cruelty-free products to accurately represent their testing practices across the products being marketed.
This investigation seeks to determine whether Innisfree accurately represented its products as cruelty-free and whether consumers paid a premium because of allegedly misleading advertising.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Deceptive Trade Practices
- Breach of Express Warranty
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased Innisfree products marketed as cruelty-free.
- You relied on those claims when making your purchase.
- You paid a premium because of the cruelty-free advertising.
- You purchased the products within the past several years.
- You still possess receipts or product packaging.
- You would not have purchased—or would have paid less for—the products had you known the alleged facts regarding animal testing.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.