Migliaccio & Rathod LLP is investigating whether Round Lab marketed sunscreen products to U.S. consumers using ultraviolet (“UV”) filters that have not been approved by the U.S. Food and Drug Administration (“FDA”) for over-the-counter sunscreen products.
Round Lab’s Birch Juice sunscreen products have gained widespread popularity because they advertise lightweight SPF 50+ protection while avoiding the heavy feel associated with many traditional sunscreens. Some formulations reportedly rely on UV filters that are widely used overseas but have not been approved for use in FDA-regulated over-the-counter sunscreen drugs.
Consumers may reasonably expect sunscreen products sold to U.S. customers to comply with applicable FDA requirements.
What Consumers Report
Consumers report:
- Purchasing Round Lab sunscreen because of positive online reviews.
- Paying premium prices for SPF 50+ protection.
- Believing the product complied with U.S. sunscreen regulations.
- Learning later about differences between Korean and U.S. sunscreen formulations.
- Becoming concerned about the products’ regulatory status.
- Feeling misled regarding advertised sunscreen claims.
Why Consumers Should Be Concerned
Consumers purchase sunscreen products to protect themselves from harmful sun exposure. Accurate labeling and compliance with U.S. regulatory requirements are important factors when consumers choose which sunscreen to buy.
This investigation seeks to determine whether Round Lab accurately represented its sunscreen products to U.S. consumers and whether purchasers paid a premium based on allegedly misleading marketing.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Breach of Express Warranty
- Deceptive Trade Practices
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased Round Lab sunscreen in the United States.
- The product was advertised as SPF 50+ or broad-spectrum.
- You purchased it through Amazon or another U.S. retailer.
- You paid a premium for the advertised sunscreen protection.
- You still possess your purchase records or product packaging.
- You would not have purchased—or would have paid less for—the product had you known of the alleged regulatory issues.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.