Migliaccio & Rathod LLP is investigating whether Beauty of Joseon sold sunscreen products in the United States that rely on ultraviolet (“UV”) filters not approved by the U.S. Food and Drug Administration (“FDA”) while marketing those products as SPF 50+ broad-spectrum sunscreens.
Beauty of Joseon sunscreens have become extremely popular through social media because they offer lightweight, cosmetically elegant sun protection. However, some formulations reportedly rely on next-generation UV filters that have not been approved for use in over-the-counter sunscreen drugs in the United States. Consumers purchasing these products may reasonably believe they are buying sunscreen products that fully comply with U.S. regulatory requirements and deliver the advertised level of protection.
What Consumers Report
Consumers report:
- Purchasing Beauty of Joseon sunscreen because of its viral popularity.
- Believing they were buying an FDA-compliant sunscreen.
- Paying premium prices for SPF 50+ protection.
- Learning later that certain UV filters are not approved for use in U.S. OTC sunscreens.
- Becoming concerned about whether labeling accurately reflected regulatory requirements.
- Feeling misled regarding the products’ legal status in the United States.
Why Consumers Should Be Concerned
Consumers rely on SPF labeling and sunscreen claims when protecting themselves from harmful ultraviolet radiation. Products marketed as sunscreen should accurately represent their regulatory status and the basis for their advertised protection.
This investigation seeks to determine whether Beauty of Joseon sunscreen products were marketed in a manner that may have misled U.S. consumers regarding FDA requirements and sunscreen labeling.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Breach of Express Warranty
- Deceptive Trade Practices
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased Beauty of Joseon sunscreen in the United States.
- The product was marketed as SPF 50+ or broad-spectrum protection.
- You purchased it through Amazon or another U.S. retailer.
- You paid a premium because of those sunscreen claims.
- You still have purchase records or product packaging.
- You would not have purchased—or would have paid less for—the product had you known of the alleged regulatory issues.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.