Migliaccio & Rathod LLP is investigating whether Innisfree sold waterproof cosmetic products containing PFAS (“forever chemicals”) while marketing its products as clean, environmentally conscious, or skin-friendly.
PFAS are synthetic chemicals commonly used to improve water resistance and durability in cosmetics. Scientists and regulators have increasingly questioned their safety because PFAS persist in the environment and may accumulate in the human body. Recent FDA findings and independent research have identified PFAS in numerous cosmetic products while several states have enacted restrictions on intentionally added PFAS in cosmetics.
Consumers purchasing Innisfree products marketed as clean beauty products may not have expected PFAS to be used in those formulations.
What Consumers Report
Consumers report:
- Purchasing Innisfree products because of the brand’s clean beauty messaging.
- Choosing waterproof makeup believing it contained safer ingredients.
- Paying premium prices for environmentally conscious cosmetics.
- Learning later about concerns regarding PFAS in cosmetics.
- Feeling misled about the products’ ingredient profiles.
- Becoming concerned about repeated PFAS exposure through daily cosmetic use.
Why Consumers Should Be Concerned
Many consumers intentionally purchase clean beauty products to avoid controversial ingredients. If waterproof cosmetic products contain PFAS while being marketed as clean or environmentally friendly, consumers may have paid more than they otherwise would have and lost the opportunity to choose alternative products.
This investigation seeks to determine whether Innisfree adequately disclosed the use of PFAS and whether its marketing accurately represented the products being sold.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Deceptive Trade Practices
- Breach of Express Warranty
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased Innisfree waterproof cosmetic products.
- You bought them because of clean beauty or sustainability marketing.
- You paid a premium for those representations.
- You purchased the products within the past several years.
- You still have receipts or product packaging.
- You would not have purchased—or would have paid less for—the products had you known they allegedly contained PFAS.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.