Migliaccio & Rathod LLP is investigating whether Naked Sundays misled consumers by marketing certain mineral sunscreen products as SPF 50+ despite reports that the products may provide substantially less sun protection than advertised.
What Consumers Report
Consumers report:
- Purchasing the product because it was labeled SPF 50+.
- Paying premium prices for high-SPF mineral sunscreen.
- Relying on the advertised level of UV protection.
- Learning that independent testing questioned the advertised SPF.
- Becoming concerned the product may not provide the represented protection.
Why Consumers Should Be Concerned
Consumers purchase sunscreen specifically for the advertised level of UV protection. If products marketed as SPF 50+ provide materially lower protection, consumers may have overpaid and may have unknowingly been exposed to increased UV risks.
Potential Claims May Include
- False advertising
- Misleading SPF representations
- Breach of express warranty
- Consumer protection violations
Signs You May Be Affected
You may be affected if:
- You purchased Naked Sundays SPF 50+ mineral sunscreen.
- You relied on the SPF 50+ claim.
- You paid a premium for high-SPF protection.
- You would have purchased a different sunscreen had you known the product’s actual SPF performance.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.