Migliaccio & Rathod LLP is investigating whether Ultra Violette misled consumers by marketing certain mineral sunscreen products as SPF 50+ despite reports that the products may not provide the advertised level of sun protection.
What Consumers Report
Consumers report:
- Purchasing Ultra Violette sunscreen because of its SPF 50+ labeling.
- Paying premium prices for mineral sunscreen.
- Relying on the advertised level of UV protection.
- Learning that independent testing questioned the product’s SPF.
- Becoming concerned that the sunscreen may provide less protection than advertised.
Why Consumers Should Be Concerned
Consumers depend upon accurate SPF labeling when selecting sunscreen products. If products provide materially less protection than advertised, purchasers may not receive the benefit they expected and may have paid a premium based on inaccurate representations.
Potential Claims May Include
- False advertising
- Misleading SPF claims
- Breach of express warranty
- Consumer protection violations
Signs You May Be Affected
You may be affected if:
- You purchased Ultra Violette SPF 50+ sunscreen.
- You relied on the advertised SPF rating.
- You paid more because of the SPF 50+ claim.
- You would have selected another sunscreen had you known the product’s actual performance.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.