Migliaccio & Rathod LLP is investigating whether Coty fragrances made with carbon-captured ethanol are marketed in a way that may overstate the environmental benefits of the overall product.

Coty announced a partnership with LanzaTech to introduce ethanol made from captured-carbon emissions into fragrance products, and later announced production of globally distributed fragrances using carbon-captured ethanol.

What Consumers Report

Consumers may purchase these products based on marketing emphasizing:

Carbon-captured ethanol.
Recycled carbon emissions.
Sustainable fragrance production.
Reduced environmental impact.
Climate-conscious luxury.

Consumers may reasonably understand these claims to mean that the overall fragrance is materially more environmentally friendly.

Why Consumers Should Be Concerned

A fragrance’s environmental impact may include more than ethanol. Bottles, caps, pumps, packaging, transportation, fixatives, production energy, and disposal may all contribute to the product’s footprint. If marketing highlights one sustainability attribute while leaving consumers with a broader climate-friendly impression, consumers may have paid a premium based on incomplete information.

Potential claims may include:

Greenwashing
False advertising
Misleading sustainability representations
Consumer protection violations

Signs You May Be Affected

You purchased a Coty fragrance because of carbon-captured ethanol claims.
You believed the product was climate neutral or substantially more sustainable.
You paid more because of sustainability marketing.
The broader lifecycle impact was not clearly disclosed.

If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.

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