Migliaccio & Rathod LLP is investigating whether consumers who purchased Jackson’s sweet potato chips and other snacks marketed as made with avocado oil received products containing the type of cooking oil represented on the product labeling.
Jackson’s prominently markets avocado oil as a distinguishing feature of its snack products. Consumers may choose Jackson’s products specifically because they are represented as being cooked with avocado oil rather than more conventional cooking oils.
Jackson’s was among the brands included in a 2026 study conducted by researchers at the University of California, Davis examining the authenticity of avocado oil used in processed foods.
The researchers tested 54 processed foods that identified avocado oil as their only oil ingredient and found that 48 of the 54 products tested—89%—had oil compositions inconsistent with authentic avocado oil.
The results were particularly significant among chips. Researchers found that 26 of 28 avocado-oil chip samples, or 93%, were inconsistent with the researchers’ criteria for authentic avocado oil.
Why Consumers May Have Been Misled
Consumers purchasing Jackson’s snacks may place particular importance on the type of oil used to cook the products.
Avocado oil may influence consumers to:
- choose Jackson’s instead of conventional chips;
- pay a premium for the product;
- seek products made without certain other vegetable oils;
- rely on a short or simple ingredient list; or
- purchase the product because of dietary preferences concerning cooking oils.
If products marketed as being cooked in avocado oil contained oil materially inconsistent with authentic avocado oil, consumers may not have received what they reasonably expected based on the product labeling.
UC Davis Avocado Oil Testing
UC Davis researchers evaluated the fatty-acid and sterol profiles of oil extracted from finished foods.
The researchers also investigated whether frying and other food-processing techniques could account for unusual chemical profiles. According to UC Davis, processing caused only minimal changes to the important authenticity markers.
Researchers additionally allowed a 10% margin to account for natural variations in authentic avocado oil. Despite that allowance, 89% of all avocado-oil processed-food samples—and 93% of chip samples—were inconsistent with authentic avocado oil.
The findings do not necessarily establish that manufacturers knowingly used another oil. UC Davis has cautioned that adulteration could occur upstream in the supply chain without a food manufacturer knowing that the avocado oil it purchased was not authentic.
Nevertheless, consumers may ultimately have paid premium prices based on representations about the oil contained in the finished product.
We Are Interested in Hearing From Consumers Who
- purchased Jackson’s sweet potato chips or other snacks marketed as made with avocado oil;
- chose Jackson’s specifically because of the use of avocado oil;
- relied on avocado oil being identified on the ingredient list;
- sought to avoid other vegetable or seed oils;
- paid a premium compared with other snack products;
- purchased Jackson’s products repeatedly;
- still have packaging containing a lot number or date code;
- have receipts, photographs, or online purchase records; or
- would have paid less—or purchased another product—had they known the cooking oil might not match the product’s representations.
Because the UC Davis research tested particular products and samples rather than every product sold by each manufacturer, product names, purchase dates, UPCs, and lot numbers may be especially useful in evaluating potential claims.
If you purchased Jackson’s snacks marketed as made with avocado oil, we would like to hear from you.
Please complete the contact form on this page, send us an email at [email protected], or call us at (202) 470-3520.
Migliaccio & Rathod LLP is a Washington, D.C.-based law firm that represents consumers in class-action litigation nationwide.