Migliaccio & Rathod LLP is investigating whether Boka toothpaste products sold through Amazon and major retailers are marketed with remineralization, sensitivity, whitening, or fluoride-free claims that may overstate what the products are clinically proven to do.
What Consumers Report
Consumers report purchasing the Boka toothpaste based on marketing emphasizing:
- Nano-hydroxyapatite.
- Remineralizing benefits.
- Sensitivity relief.
- Fluoride-free oral care.
- Whitening or enamel support.
- Adult and kids’ daily use.
Consumers may report believing the products provided benefits comparable or superior to traditional cavity-prevention toothpaste.
Why Consumers Should Be Concerned
Toothpaste claims involving enamel repair, remineralization, sensitivity, and cavity-related benefits may be highly material to consumers. If marketing overstates the clinical support for these benefits, consumers may have paid a price premium.
Potential claims may include:
- False advertising.
- Unsupported oral-health claims.
- Breach of express warranty.
- Consumer protection violations.
Signs You May Be Affected
- You purchased Boka toothpaste through Amazon or another retailer.
- You relied on remineralizing, sensitivity, enamel, or fluoride-free claims.
- You believed the product was clinically proven to provide those benefits.
- You paid more because of nano-hydroxyapatite marketing.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.