Migliaccio & Rathod LLP is investigating whether Freshpet dog food products are marketed in a manner that may lead consumers to believe the products are “human grade” or produced to the same standards as food intended for human consumption.
What Consumers Report About the Products
Consumers report purchasing Freshpet products based on marketing emphasizing:
- Fresh ingredients.
- Refrigerated storage.
- High-quality nutrition.
- Comparisons to food made for people.
Consumers report that:
- Marketing materials allegedly create the impression that Freshpet products are “human grade.”
- Consumers paid premium prices because they believed the food was produced to standards comparable to human food.
- Product advertising may convey a higher level of quality than consumers ultimately receive.
Many consumers report choosing Freshpet over competing brands specifically because of these quality-related representations.
Why Consumers Should Be Concerned
Consumers may have paid substantial premiums for pet food based on perceived human-grade quality, sourcing, or manufacturing standards.
Potential concerns may include:
- Misleading quality representations
- Human-grade marketing implications
- Premium-pricing injury
- False advertising regarding product standards
Signs You May Be Affected
- You purchased Freshpet products because you believed they were human grade.
- You paid premium prices based on quality-related advertising.
- You relied on advertising comparing the product to food made for people.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.