Migliaccio & Rathod LLP is currently investigating Savage x Fenty for its use of deceptive marketing techniques that includes negative-option offers. When terms and conditions are made clear to the consumer, they could find themselves renewing products they otherwise thought were free to try, without opting into a subscription. The negative-option model sees consumers taking more steps to end a subscription they didn’t knowingly opt-in for, or otherwise continue facing charges. Other examples of deceptive marketing include:
- “Deceptively promoting discounts and product prices that are only available to Xtra VIP members who are bound to the terms of the membership;
- Enrolling consumers into a negative-option offer without disclosing all the material terms and conditions of the offer;
- Falsely telling consumers that store credits can be used “whenever they want”; and
- Employing dissuasion and diversion tactics when consumers try to cancel their Savage X Fenty membership.”
Did you subscribe to a Savage x Fenty negative-option product or subscription?
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Attorneys Committed to Consumer Protection
The lawyers at Migliaccio & Rathod have years of experience in class action litigation against large corporations, including in cases involving defective products and unfair & deceptive trade practices. More information about our current cases and investigations is available on our blog.