Migliaccio & Rathod LLP is investigating whether Big O Auto LLC, an automobile dealership in Omaha, Nebraska, has required customers to pay additional charges for accessories, GAP protection, or other products that were not included in advertised vehicle prices.
When purchasing a vehicle, consumers often compare prices advertised on dealership websites and online vehicle marketplaces. However, some dealerships may advertise vehicles at one price and later add charges for accessories, protection products, or other services that customers are told they must purchase.
Publicly available vehicle-pricing research by CarEdge identified an October 2025 quote from Big O Auto involving a used Lincoln Navigator that included approximately $4,800 in additional charges. Those charges reportedly included $4,000 for accessories and $800 for Guaranteed Asset Protection (GAP). CarEdge characterized the charges as mandatory in the quoted transaction.
Although this quote does not establish that the charges were ultimately paid or that the dealership routinely imposes similar fees, it raises questions about whether consumers have been required to purchase products not included in advertised prices.
Migliaccio & Rathod is investigating whether Big O Auto customers have been charged undisclosed mandatory add-ons or required to purchase products they did not knowingly agree to buy.
Vehicle Buyers May Have Experienced:
- Seeing a vehicle advertised at a lower price than the amount ultimately required;
- Being charged thousands of dollars for dealership accessories;
- Being required to purchase GAP protection as part of a vehicle transaction;
- Being told that additional products or packages could not be removed;
- Discovering mandatory add-on charges only after receiving a purchase agreement; or
- Paying unexpected fees that were not included in the advertised vehicle price.
Potential Claims May Include:
- Misrepresentation of advertised vehicle prices;
- Failure to disclose mandatory dealership charges;
- Improper imposition of vehicle accessories or protection products;
- Breach of applicable purchase agreements; or
- Violations of Nebraska consumer protection or motor vehicle advertising laws.
Signs You May Be Affected:
- You purchased or attempted to purchase a vehicle from Big O Auto LLC in Omaha;
- The dealership advertised the vehicle at a particular price;
- You were quoted or charged additional amounts for accessories, GAP protection, or other products;
- The additional products were presented as mandatory;
- Those charges were not clearly included in the advertised price; or
- You have the advertisement, dealer quote, buyer’s order, or financing agreement.
If you believe you experienced this issue, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call.