Audemars Piguet Watch Allocation Investigation

Migliaccio & Rathod LLP is investigating whether Audemars Piguet customers may have been induced to make additional purchases based on specific representations that those purchases would improve or guarantee access to scarce watch models.

Luxury watch allocation practices can favor established customers, and rewarding loyal customers is not itself necessarily improper. The issue under investigation is whether consumers were given specific representations linking additional purchases to eligibility or priority for a desired Audemars Piguet watch, and then made purchases in reliance on those representations.

Current information does not establish a broad Audemars Piguet policy requiring customers to purchase jewelry to obtain desired watches. Indeed, recent reporting quotes Audemars Piguet’s CEO as stating that purchasing the company’s jewelry does not influence watch availability. Pasted markdown

Migliaccio & Rathod is therefore particularly interested in customers who possess texts, emails, messages, or other documentation showing that a salesperson specifically linked additional spending to a promised or anticipated watch allocation.

Consumers May Have Experienced:

  • Being told that additional purchases were required to receive a desired Audemars Piguet model;
  • Being encouraged to buy other watches or merchandise to improve allocation priority;
  • Receiving a specific spending target or purchase requirement;
  • Being promised a Royal Oak or another scarce model after making additional purchases;
  • Making purchases based on the representation but not receiving the promised watch; or
  • Being repeatedly asked to spend more without receiving the represented allocation.

Potential Claims May Include:

  • False or misleading representations;
  • Unfair or deceptive trade practices;
  • Fraud or negligent misrepresentation, depending on the circumstances;
  • Unjust enrichment;
  • Recovery of economic losses associated with induced purchases; and
  • Other applicable consumer-protection claims.

Signs You May Be Affected:

  • You sought a scarce Audemars Piguet watch;
  • A salesperson specifically linked additional purchases to your allocation eligibility;
  • You purchased watches, jewelry, or other merchandise because of that representation;
  • You were given a particular spending requirement or allocation promise;
  • You did not receive the watch you were promised; or
  • You have texts, emails, messages, receipts, or other records documenting what you were told.

If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call.

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