Migliaccio & Rathod LLP is investigating whether Suklaaf chocolate bars may be misleadingly marketed as containing “ZERO SUGAR” or “zero added sugar” while using allulose as the product’s sweetener.
Suklaaf markets its chocolate products around prominent sugar-related claims. Its website advertises “ZERO SUGAR,” describes its chocolate as having “zero added sugar,” and states that the bars are “Sweetened with Allulose.” The company currently promotes dark, milk, and white chocolate varieties with zero-added-sugar positioning.
The Dark Chocolate Bar is described as containing whey protein isolate, fiber, and allulose, while the company’s broader marketing emphasizes that consumers can enjoy chocolate without the usual sugar trade-off.
Why Consumers May Be Concerned
Consumers deciding between conventional chocolate and a product prominently marketed as zero sugar or zero added sugar may reasonably rely on those claims when deciding whether to purchase the product and how much to pay for it.
Suklaaf expressly states that its bars are sweetened with allulose. Allulose is a monosaccharide and is used in foods as a sugar substitute. The question is therefore whether consumers were clearly informed about what the company’s “Zero Sugar” and “Zero Added Sugar” claims meant when allulose was intentionally added to make the chocolate sweet.
The issue is similar to the labeling theory alleged in the recently filed Special K case, where the challenged products prominently represented that they contained zero added sugar while containing gram quantities of added allulose syrup.
Consumers May Have Encountered:
- Suklaaf packaging or advertising stating “ZERO SUGAR”;
- product descriptions stating “zero added sugar”;
- marketing emphasizing that the chocolate avoids the sugar found in traditional chocolate;
- purchasing the bars because of those claims;
- later discovering that the bars are sweetened with allulose;
- not understanding when purchasing the product that allulose is a type of sugar; and
- paying more for the bars because of their zero-sugar positioning.
Suklaaf’s current website repeatedly pairs its zero-sugar claims with statements that the bars are sweetened with allulose, including its Dark Chocolate Bar and its broader chocolate line.
Potential Claims May Include:
- false or misleading advertising;
- deceptive trade practices;
- misleading zero-sugar or zero-added-sugar representations;
- breach of express warranty;
- unjust enrichment; and
- price-premium damages.
Signs You May Be Affected:
- You purchased a Suklaaf Dark Chocolate, Milk Chocolate, or White Chocolate Bar;
- the “Zero Sugar” or “Zero Added Sugar” claim influenced your purchase;
- you specifically bought the product because you wanted to avoid sugar;
- you did not understand that allulose was a type of sugar when purchasing the product;
- you paid a premium because of the product’s zero-sugar positioning; or
- you have packaging, receipts, order confirmations, screenshots, or photographs showing the sugar-related representations.
If you purchased Suklaaf chocolate because it was represented as zero sugar or zero added sugar, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call.