Migliaccio & Rathod LLP is investigating whether VDL sold waterproof cosmetic products containing PFAS (“forever chemicals”) while marketing those products as clean, skin-friendly, or suitable for everyday cosmetic use.
PFAS are synthetic chemicals commonly used to improve the durability, water resistance, and wear time of cosmetics. Because these chemicals can persist in the environment and may accumulate in the human body over time, they have become the focus of increasing scientific and regulatory scrutiny. Recent FDA reporting and independent research have identified PFAS in numerous cosmetic products, while several states have prohibited the sale of cosmetics containing intentionally added PFAS.
Consumers purchasing VDL products may not have expected cosmetics marketed as high-quality or skin-conscious to contain these chemicals.
What Consumers Report
Consumers report:
- Purchasing VDL waterproof cosmetics because of their long-lasting performance.
- Choosing products marketed as premium or skin-friendly.
- Paying premium prices believing they were purchasing safer cosmetics.
- Learning later about concerns regarding PFAS in cosmetic products.
- Feeling misled about the ingredients used in waterproof formulations.
- Becoming concerned about repeated exposure through daily cosmetic use.
Why Consumers Should Be Concerned
Consumers increasingly rely on ingredient transparency and clean beauty marketing when selecting cosmetics. If waterproof products allegedly contain PFAS while being marketed as safe or skin-conscious, consumers may have paid more than they otherwise would have and lost the opportunity to purchase alternative products.
This investigation seeks to determine whether VDL adequately disclosed the presence of PFAS in its cosmetic products and whether consumers were misled by the company’s marketing.
Potential Claims May Include
- False Advertising
- Consumer Protection
- Deceptive Trade Practices
- Breach of Express Warranty
- Unjust Enrichment
Signs You May Be Affected
You may be affected if:
- You purchased VDL waterproof cosmetic products.
- You bought them within the past several years.
- You relied on marketing emphasizing product quality or clean ingredients.
- You paid a premium for those representations.
- You still have receipts or product packaging.
- You would not have purchased—or would have paid less for—the products had you known they allegedly contained PFAS.
If you have encountered these issues, we would like to hear from you. Please complete the contact form on this page, send us an email at [email protected], or give us a call at (202) 470-3520.