Behr Paint Inconsistent Color Matching Investigation

Migliaccio & Rathod LLP is investigating Behr paint products, including Dynasty and Marquee lines, following consumer reports that identical color names and codes produce visibly different colors across batches, or even between cans purchased days apart.

Reported Issues

DIY painters document striking inconsistencies:

  • Same Behr paint color name/code producing different hues or brightness levels
  • Side-by-side comparisons showing grey vs. olive or warm vs. cool shifts
  • Mismatches occurring within the same project
  • Forced full-room repaints to maintain uniform appearance
  • No effective remedy beyond purchasing more paint and repainting

Photos shared online suggest systemic color-control issues rather than user error.

Why Consumers Should Be Concerned

Color accuracy and consistency are fundamental to paint purchases. Allegations may support:

  • Breach of express warranty, where labeled Behr Paint colors do not match across units
  • Magnuson-Moss Warranty Act claims for failure to provide consistent goods
  • Deceptive trade practices, where “color accuracy” marketing lacks qualification
  • Economic loss from wasted paint, labor, and rework

Consumers reasonably expect identical cans to produce identical colors.

Signs You May Be Affected

  • Used Behr paint within the last two years
  • Same color name/code produced visibly different results
  • Differences apparent after drying
  • Required repainting to correct mismatch

If you experienced these issues, fill out the form below or contact [email protected] or (202) 470-3520.

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    Please briefly describe the issue with the product or service and when it occurred.


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