Migliaccio & Rathod LLP is currently investigating consumer complaints about misleading marketing and false advertising related to the artificial intelligence (AI) capabilities of Apple’s iPhone 16 series, sold nationwide starting in 2024. Apple promoted the iPhone 16, 16e, 16 Plus, 16 Pro, and 16 Pro Max with exaggerated claims of advanced “Apple Intelligence” that remain unavailable, raising serious questions about deceptive marketing practices.
Misleading “Apple Intelligence” AI Claims and Consumer Impact
Apple’s marketing campaign emphasized revolutionary AI-powered features under the branding “Apple Intelligence,” with dramatically improved Siri capabilities that supposedly understand personal context, perform hundreds of new tasks across apps, and deliver personalized assistance.
However, internal documents and later admissions reveal these advanced AI features were not available at launch, remain delayed, and may not be delivered until 2026 or beyond. Apple allegedly failed to disclose these delays clearly, misleading consumers who relied on these promises when purchasing their iPhone 16 devices.
Many buyers purchased iPhone 16 models specifically because of the advertised AI improvements. These features were a key factor influencing consumer decisions to upgrade or buy. Had consumers known the truth about the unavailable or delayed AI functionality, many would have opted not to purchase or paid less for their devices, resulting in potential financial losses.
Reported Consumer Issues and Potential Claims
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Missing or delayed “Apple Intelligence” AI features at launch
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Siri’s AI capabilities falling short of advertised performance
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Financial harm from purchasing premium-priced devices without the promised AI functionality
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False and deceptive advertising violations under consumer protection laws
Are You Affected by the iPhone 16 AI False Advertising?
If you purchased an iPhone 16 series device based on Apple’s AI marketing claims and did not receive the promised “Apple Intelligence” features, you may be entitled to compensation.
Contact Migliaccio & Rathod LLP today to discuss your potential legal claim:
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Complete the contact form on this page
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Email us at [email protected]
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Call (123) 456-7890
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