Migliaccio & Rathod LLP is investigating whether Teremana Tequila, endorsed by Dwayne “The Rock” Johnson, is misleading consumers with its “small-batch” and “handcrafted” marketing claims. While the brand is promoted as a premium, artisanal tequila, recent findings suggest that production levels exceed one million cases per year, raising questions about the accuracy of its branding.
This discrepancy may have influenced consumer purchasing decisions and led to paying a premium price under potentially false or misleading pretenses.
Concerns Over Teremana Tequila Claims
Despite branding language suggesting limited production and traditional methods, industry estimates and consumer research reveal:
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Annual production volumes rivaling mass-market tequila brands
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Marketing narratives that imply artisanal quality and exclusivity
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“Small-batch” and “handmade” descriptions that may not reflect the true manufacturing scale
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Ongoing concerns raised on platforms like Reddit (2025) and other forums about misleading advertising practices
Consumers May Be Paying More Based on Misleading Branding
Many buyers report purchasing Teremana based on its claimed small-batch nature, only to later discover the scale of production. Concerns include:
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Belief that the tequila was made in small, handcrafted batches
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Influence of marketing language on their decision to pay a higher price
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Dissatisfaction upon learning the brand’s true production volume
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Potential deception under consumer protection laws
Legal Action: You May Be Eligible
If you purchased Teremana Tequila believing it was a small-batch or handcrafted spirit, and this influenced your purchase or led you to pay a price premium, you may be eligible to join our consumer protection investigation.
You may qualify if:
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You relied on “small-batch” or “handcrafted” labeling when purchasing Teremana
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You believed the tequila was made using traditional, limited-scale methods
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You suffered financial harm by paying more than the product was worth based on these claims
Fill out the form below to share your experience and explore your legal rights under applicable state and federal consumer protection laws.