Migliaccio & Rathod LLP is investigating companies that use “drip pricing” tactics—a deceptive practice where a hidden booking fee is only disclosed at the final stages of a transaction, after consumers have invested time and effort.
Hidden Booking Fee in Golf Tee Time Reservations
A lawsuit filed in the U.S. District Court for the Eastern District of New York, Prague v. Supreme Golf, accuses Supreme Golf of violating New York law by failing to clearly disclose booking fees during the early stages of the tee time selection process.
Supreme Golf operates a website and mobile app that allows users to book tee times at golf courses throughout New York and across the country. However, instead of presenting the full price up front, the platform allegedly:
- Shows an initial “base price” without any fee;
- Requires users to click through multiple steps before the booking fee suddenly appears;
- Displays the final price in small font or at the last screen, leaving many consumers surprised only after reaching checkout.
This tactic, known as “drip pricing,” is a form of bait-and-switch that exploits consumer psychology—counting on users to complete the transaction rather than start over.
Violations of New York’s Ticket Pricing Law
Under New York Arts and Cultural Affairs Law § 25.07(4), companies that sell or facilitate the sale of admission to places of entertainment (including golf courses) must:
- Disclose all mandatory fees up front—before the consumer selects the ticket or booking;
- Avoid raising the price as the user proceeds through the checkout process.
The lawsuit alleges that Supreme Golf’s booking practices violate both of these requirements.
What Consumers Are Experiencing
According to the complaint, tens of thousands of users were:
- Unaware of hidden booking fees until the final step;
- Unable to compare prices transparently across platforms or courses;
- Charged more than they anticipated due to non-delineated fees that were buried in the checkout process.
These hidden fees are not passed through to the golf courses—they represent added profit for Supreme Golf at consumers’ expense.
Have You Booked a Tee Time Through an Online Platform?
You may have a claim if:
- You booked a golf tee time in New York through a platform like Supreme Golf;
- The full cost, including booking fees, was not disclosed until the end of the checkout process;
- You were not clearly notified of any additional charges before selecting the time;
- You feel you paid more than expected because of hidden fees.
Contact Us
If you believe you were misled by hidden booking fees when reserving a golf tee time, you may be entitled to compensation under New York law.
Please complete the confidential questionnaire below. If you have any further questions, feel free to email us at [email protected] or call us at (202) 470-3520 to speak with an attorney.